Sasha Mirchandani's tryst with investing began when his own venture failed to seek funding in early 2000s.
Starting with a family, which had a dealership of Bajaj Auto's scooters, to becoming the owner of a household name in consumer appliances who could afford to have Bollywood superstar Shah Rukh Khan as the brand ambassador, Venugopal Dhoot's is a story of an aggressive small town businessman's pursuit to be on the top. Now arrested in connection with the ICICI Bank loan fraud case, Venugopal Dhoot during his heydays was not the one to simply sit on small achievements like Videocon becoming the largest television set manufacturer in India.
Blind spots of the company were two-fold - managing cash flow and investments to upgrade technology and continue research and development.
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Bajaj Auto, said the company might re-enter the scooter market and if and when it does, the iconic Chetak might be revived.
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